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Flower market review. Weeks 36-37. Low rose production in Ecuador. Purchase recommendations 04-09-2024 / News

The Ecuadorian flower market is currently experiencing a period of lower rose production, which is expected to last for a few more weeks. Many farms fulfill only standing customers’ orders, and there is no production left for the free market. Therefore, there are very few rose availabilities, and prices are correspondingly high. Many farms are trying to get the best out of the current situation to compensate for the long period of low prices in the summer season.

Unfavorable climatic conditions - strong night frosts, which are now observed in Ecuador, significantly limit productivity and adversely affect the growth of flowers. At the same time, another peak of the wedding season in Europe and the United States has caused a shortage of white, pink, lavender and all pastel shades of roses. This increased demand, along with a period of decline in production in Ecuador, caused a sharp rise in prices for seasonal shortage positions, as well as provoked a significant increase in the cost of the entire range of roses.

Ecuadorian farms are forced to reduce the standard of rose packaging, especially the number of stems in HB (Half box) boxes has been reduced. It is possible to find packing of the most popular positions with only 200-250 stems in a HB box.

Moreover, many of the shortage varieties are already difficult to find and buy in HB (Half box). However, they are still available on the market in QB (Quattro box). Therefore, for customers who usually prefer to work with HB boxes, we recommend you to consider and discuss with our managers in advance the possibility of buying shortage positions in QB packaging

In the current market situation, in order to obtain a quality balanced assortment, we recommend customers to place orders in advance and discuss with our managers possible substitutions by grades and lengths.

For customers who are actively using our online daily offers web platform, during this period we advise you to start purchasing as early as possible, from 7:00 am Ecuadorian time. This will greatly increase the chances of buying the positions you need. Due to the high demand, farms sell out very quickly. In 30-40 minutes after the publication of the availability on the web-platform most likely there will be already bought up all the most popular positions. It is important to realize that attempts to negotiate a lower price in the current conditions significantly reduce the chances of the farm confirming the order and lead to a loss of time.

As for Colombian roses, all pre-orders are being filled. However, farms have almost no products left for the free market, so orders must be placed in advance. At the same time, the Kenyan flower market has ample availability of roses, spray roses, garden roses and garden spray roses from quality farms at good prices. We recommend looking at Kenyan growers, which may help to compensate for the lack of production from Ecuadorian farms.

Carnation is also mostly sold on pre-orders and prices have gone up. Buying something on the day of ordering can be difficult. However, there are always availability from the farms on our website, but it is worth hurrying to buy as everything sells out very quickly.

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